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SOCIAL MEDIA

Hashtags expand the reach of your posts beyond your immediate followers and help you reach new audiences. At the same time, they help you create social media discussions, chats and trends that can be used for wide-ranging purposes.


Using one or two hashtags per post can significantly increase the effectiveness of your social media content and help you drive more traffic and conversions.​

​​Use our official hashtag when posting about the contest:

#BOLR

Don't forget to follow and tag Best of the Lakes Region in your posts!

TARGETED SOCIAL MEDIA

Need Help Getting the Word Out?

Let our experts place a paid promotion via your social media channels to your target audience. Our team can use a number of strategies, including targeting those users on Facebook and Instagram who already like and/or follow your page. These users are pre-disposed to voting for you as they already are engaged with you on social media.

Paid social media becomes even more important to reach your audience and potentially new audiences as recent studies show that less than 2% of your organic posts will be seen by your followers.

2 Week Social Media Campaigns:

  • Strategy includes Facebook and Instagram​​

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  • Target a unique audience of potential clients based on demographics, interests, and geography

 

  • Estimated 40,000 impressions with an estimated 400 clicks (varies depending on complexity of targeting)

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Voting campaign requires Advertiser Access by our team to your Facebook business page through Meta Business Manager.

 

Year-Round (Results) Campaign requires Partnership Approval by our team to your Facebook business page through Meta Business Manager.

 

(Only an admin with full-control or owners of your Meta Business Manager will be able to provide access to your page.)

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Make sure to get our Nomination Badges and Voting Badges that you can use on all of your social media. You'll gain up to 30% more attention when you use these free assets! Get yours today!

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Also consider our Custom Voting Page. Great for a dynamic social media experience!

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© 2026 The Laconia Daily Sun & NERUS Strategies, LLC. All rights reserved. Not a product of The Laconia Daily Sun newsroom. Best of the Lakes Region is an advertising feature powered by OptimumContests.com, a service of NERUS Strategies, LLC (nerus.net); all content, concepts, and technology © 2026 NERUS Strategies, LLC. AI tools may assist in creating or editing materials; all content is human-reviewed prior to publication. NERUS Strategies, LLC and The Laconia Daily Sun disclaim all warranties and liability for errors, omissions, or use of this content. No reproduction permitted without prior written consent of NERUS Strategies, LLC. Use of the Best of the Lakes Region name and logo is by license only. Distributed to The Laconia Daily Sun subscribers and select locations.

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